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The definitive Acquired episode on Amazon: Jeff Bezos from D.E. Shaw quant to building the everything store. The Prime flywheel, AWS as an accidental trillion-dollar business, the Day 1 philosophy, and how Bezos created the most customer-obsessed company in history.
Canon
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Bezos decided to start Amazon using the regret minimization framework: at 80, would he regret not trying? By focusing on what was within his control (the attempt) and accepting what was outside it (the outcome), he made the stoic choice.
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Bezos's Day 1 philosophy is an explicit attempt to prevent the hedonic treadmill at organizational scale. Companies adapt to success, become complacent, and decline. Day 1 resets the baseline every morning.