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The full Apple story: from the garage to $3T. How Steve Jobs and Steve Wozniak built the most valuable company in history through an obsessive focus on product quality, vertical integration, and the intersection of technology and liberal arts.
Canon
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Apple designs the chip, the hardware, the OS, the software, and the retail store. By controlling the entire environment, Apple controls the user experience end-to-end. No other company designs the environment this completely.
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Jobs was fired from Apple, failed with NeXT commercially, and nearly ran out of money at Pixar. Each failure built the judgment and resilience he needed to return and create the iMac, iPod, iPhone, and iPad.