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Larry Page and Sergey Brin built Google from a Stanford research project into the world's most important information company. PageRank, AdWords, Android, YouTube, and how 'organizing the world's information' became a $2T company.
Canon
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Google's PageRank algorithm redesigned the information environment of the internet. By ranking pages based on link quality rather than keyword stuffing, Google changed what behavior the internet rewarded — quality content rose, spam sank.
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Google's founders saw themselves as researchers. AdWords was an afterthought that became a $300B business. The tension between Google's true self (organize information) and its false self (sell advertising) defines the company to this day.