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John D. Rockefeller and Standard Oil: how one man built the most dominant monopoly in American history. From Cleveland oil refinery to controlling 90% of American oil refining through a combination of efficiency, ruthlessness, and strategic brilliance.
Highlights
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Rockefeller lowered prices for consumers while destroying competitors — the antitrust paradox
Standard Oil's kerosene was cheaper and higher quality than any competitor's. Rockefeller was sued for monopoly despite delivering the best product at the lowest price. The tension between consumer welfare and competitive markets remains unresolved.