← Home
AI Breakdown · June 10, 2024 · 18m
Apple Intelligence: What Apple's AI Strategy Means for the Industry
Whittemore analyzes Apple's WWDC 2024 announcement of Apple Intelligence — on-device AI processing, the partnership with OpenAI, and why Apple's approach to AI is fundamentally different from every other tech company.
Highlights
•
Apple's on-device AI strategy trades capability for privacy — and millions of users will prefer that tradeoff
Whittemore: Apple's AI runs on-device for privacy, which limits model size and capability compared to cloud-based alternatives. But for the majority of consumers who value privacy over power, this is the right approach.•
The OpenAI partnership reveals Apple's strategic position: platform over model
Whittemore: by partnering with OpenAI rather than building its own frontier model, Apple signals that it views AI models as commodities and the device ecosystem as the moat. Apple controls the distribution; OpenAI provides the model.