Akimbo · November 28, 2018 · 22m

Blogs, Platforms, and Permission

Godin's first episode explores permission marketing in the age of social media. Why building your own platform (a blog) creates durable connection while social media platforms rent you an audience they can revoke at any time.

Highlights

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You don't own your social media audience — the platform does

Godin: when you build an audience on Facebook, Instagram, or Twitter, the platform owns the relationship. They can throttle your reach, change the algorithm, or ban you. A blog or email list is yours forever.

Claude ChatGPT Gemini

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Permission is an asset that appreciates — attention is a commodity that depreciates

Godin distinguishes permission (earned trust to communicate with someone) from attention (momentary awareness). Permission compounds over time; attention decays the moment you stop paying for it.

Claude ChatGPT Gemini