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Godin challenges the false choice between quality and quantity. The path to quality IS quantity — you can't get good at anything without producing a lot of mediocre work first.
Canon
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Godin reframes perfectionism: it's not high standards. It's the avoidance of judgment. The perfectionist delays shipping because shipping means being evaluated. Quantity forces you to ship, which forces you to be courageous.
Highlights
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The ceramics class experiment: the quantity group produced better quality than the quality group
Godin retells the famous experiment: a ceramics class was split in two. One group was graded on the quality of their best pot. The other was graded on the total weight of pots produced. The quantity group produced better pots.