← Home
How a failed partnership between Nintendo and Sony created the PlayStation — and one of the fiercest rivalries in entertainment history. Nintendo's betrayal of Sony at CES 1991 is one of the most consequential business decisions ever made.
Canon
•
Sony received terrible luck (Nintendo's betrayal) and extracted maximum value from it by channeling corporate anger into the PlayStation project. The same event that could have been a dead-end became a launching pad.