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Patel and David Pierce rank Apple's 50 best products ever, debating which innovations truly changed the tech landscape versus which were incremental improvements.
Canon
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The iPhone did not just add a gadget to daily life — it restructured the environment of daily life. Each truly great Apple product was an environment redesign.
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By tracing the full lifecycle of products like the iPod (birth, dominance, obsolescence), Patel extracts design principles that apply to current products.