← Home
Razer CEO Min-Liang Tan discusses the gaming hardware market at CES 2024, the convergence of gaming and productivity hardware, and how Razer is expanding beyond its core gaming audience.
Canon
•
Hardware companies face the dichotomy of control: innovate on design but accept component dependency
Tan explains that Razer controls industrial design, software, and brand but depends entirely on Intel, AMD, and Nvidia for the chips that determine performance. The key is knowing which variables you control.Highlights
•
Gaming hardware companies discover that gamers grow up and need productivity tools
Tan observes that Razer's core audience of teenage gamers has aged into professionals who want the same build quality and performance in their work devices. The environment of the customer changed, forcing the company to evolve.