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The Diary of a CEO with Steven Bartlett · September 14, 2025 · 2h 10m
Chris van Tulleken
Dr. Chris van Tulleken — author of Ultra-Processed People. UPF is worse than smoking for health outcomes. The food industry knowingly engineers addictive products. 60% of calories in the US/UK diet come from ultra-processed food.
Canon
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Van Tulleken frames UPF addiction like alcohol addiction — both are substance dependencies normalized by culture. Quitting UPF produces similar clarity gains.