The Diary of a CEO with Steven Bartlett · June 3, 2025 · 2h

Evan Spiegel: The Brutal Mistake That Almost Crippled Snapchat

Evan Spiegel — Snapchat CEO. The mistake that nearly killed the company (the disastrous 2018 redesign), what he learned from it, competing with TikTok and Instagram, and building a company culture that survives near-death experiences.

Highlights

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The 2018 redesign — how one bad decision nearly killed Snapchat

Spiegel: the disastrous redesign lost .3B in market cap in a single day. What he learned about listening to users vs. following vision.

Claude ChatGPT Gemini

Misc

✧The 2018 Snapchat redesign lost .3B in market cap in one day

✧Rejected Facebook acquisition offers