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The Tim Ferriss Show #814 · June 3, 2025 · 2h 39m

Chatri Sityodtong, CEO of ONE Championship — From Dirt Poor to Top-10 Sports-Media Franchise, The $100M Breakfast, and The Moneyball of Fight Matchmaking

Chatri Sityodtong
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Chatri Sityodtong — CEO of ONE Championship, from dirt poor to building a top-10 sports media property alongside the NBA and Premier League. His mother secretly lived in his Harvard dorm room to save money. Met with 150 investors before anyone said yes. 70% fight finishing rate — levels above any other promotion.

Highlights

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150 rejections before the first yes
Chatri met with 150 potential investors without success before ONE broke through.
ClaudeChatGPTGemini
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Authentic content beats polished production
Let fighters be themselves. 2.3B organic views from one Tokyo show.
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The $100M breakfast
A single pivotal meeting that changed the company's trajectory.
ClaudeChatGPTGemini

Misc

✧His mother secretly lived in his Harvard dorm room to save on costs
✧ONE is a top-10 sports media property globally — alongside NBA, F1, Champions League, Premier League
✧70% fight finishing rate — dramatically higher than any other combat sports promotion
✧Moneyball-style analytics applied to fight matchmaking
✧Started with $4/day during Harvard years