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The Knowledge Project #252 · August 31, 2025 · 1h 35m

Tracy Britt Cool: Building Great Businesses

Tracy Britt Cool — Warren Buffett's former 'fireman' at Berkshire Hathaway, now co-founder of Kanbrick. Buffett sent her to turn around struggling businesses. Now applies those lessons to the middle market.

Highlights

Turnaround principles from Berkshire Hathaway
Buffett's playbook for fixing struggling businesses: find the right leader, simplify, and let them run.
The middle market is where the real opportunity is
Neither startups nor mega-corps — the middle market ($10-500M businesses) is underserved and full of value.

Misc

Buffett called her his 'fireman' — sent to put out fires at struggling subsidiaries
Co-founder of Kanbrick — focuses on the middle market
One of the youngest people to work directly with Buffett at Berkshire