Behavioral Scientist

Dr. BJ Fogg

Founder of the Stanford Behavior Design Lab and author of Tiny Habits. Pioneer of behavior design methodology — the science of why habits stick and why 'motivation' alone always fails.

Known For

Tiny HabitsStanford Behavior Design LabBehavior design methodology

Canon

Environment Shapes Behavior More Than Willpower

Canon

Focus Only on What You Can Control

Canon

Episodes

#Why You Know What to Do, But Still Don't Do ItMay 19, 2025