Economist / Nobel Laureate

Richard Thaler

2017 Nobel Prize in Economics for behavioral economics. Co-author of Nudge. Proved that people aren't rational actors, against decades of economic orthodoxy.

Known For

Nudge / choice architectureBehavioral economicsTemptation bundlingThe winner's curse

Canon

Environment Shapes Behavior More Than Willpower

Canon

Temptation Bundling

Curious

Books

■Nudge(2008)

■Misbehaving(2015)

Episodes

#830Nick Kokonas and Richard Thaler, Nobel Prize Laureate — Realistic Economics, Avoiding The Winner's Curse, Using Temptation Bundling, and Going Against the EstablishmentOct 9, 2025