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Godin describes the transition from the industrial economy (making stuff) to the connection economy (connecting people). Value creation has shifted from manufacturing products to facilitating relationships.
Highlights
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The industrial economy rewarded compliance — the connection economy rewards originality
Godin: factories needed workers who followed instructions reliably. The connection economy needs people who create original connections — between ideas, between people, between needs and solutions.•
Trust is the currency of the connection economy — and trust cannot be manufactured at scale
Godin: in the industrial economy, the scarce resource was capital. In the connection economy, the scarce resource is trust. Trust is earned one relationship at a time and cannot be mass-produced.