← Home
Godin explores why the status quo and mass market conspire to keep us from having nice things. The 'regular kind' is the default option that nobody loves but nobody complains about — and it crowds out everything better.
Canon
•
Godin argues that constant exposure to mediocre options recalibrates our expectations downward. We stop imagining what great looks like because we've adapted to what merely acceptable looks like.
Highlights
•
The status quo persists not because people prefer it but because changing it requires coordination that nobody organizes
Godin: most people would prefer better options (better food, better education, better healthcare) but the status quo persists because changing it requires someone to go first, and going first is risky.