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The Tim Ferriss Show #807 · April 21, 2025 · 46m

Rich Barton — Entrepreneurial Journey, Audacious Goals, Provocation Marketing, and Company Culture

Part 2 with Rich Barton (Zillow, Expedia, Glassdoor co-founder). Shorter follow-up covering audacious goal-setting, provocation marketing, and building company culture.

Highlights

Provocation marketing
Barton's strategy: provoke the industry you're disrupting. It earns free press and positions you as the insurgent.

Misc

Shorter follow-up to the full #806 episode