Entrepreneur

Rich Barton

Co-founder of Zillow ($35B), Expedia, and Glassdoor. All three companies share one thesis: free the information that gatekeepers hoard. Also known for provocation marketing and leadership through absence.

Known For

ZillowExpediaGlassdoorInformation transparency thesisProvocation marketing

Episodes

#807Rich Barton — Entrepreneurial Journey, Audacious Goals, Provocation Marketing, and Company CultureApr 21, 2025 #806How Rich Barton Built Expedia and Zillow from $0 to $35B — Audacious Goals, Provocation Marketing, Scrabble for Naming, and Powerful Daily RitualsApr 15, 2025