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The Knowledge Project #209 · December 24, 2024 · 1h 20m

Charlie Hoehn: Write Something People Want to Read

Charlie Hoehn

Charlie Hoehn — author and marketing strategist who worked with Ferriss, Ramit Sethi, and other bestselling authors. How to write content people actually want to read, overcome creative blocks, and market non-fiction books.

Highlights

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Write for a specific person, not an audience
Hoehn: imagine one real person reading your work. Write for them, not for 'readers.'
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References

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Play It Away — Charlie Hoehn — Recovering from anxiety through play

Misc

✧Worked with Tim Ferriss on book launches
✧Also worked with Ramit Sethi and other bestselling authors