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The Knowledge Project #211 · January 28, 2025 · 1h 40m

Codie Sanchez: Your Blueprint to Financial Freedom

Codie Sanchez — founder of Contrarian Thinking, acquires 'boring businesses' (laundromats, car washes, plumbing companies). Her thesis: buying small businesses is more accessible and less risky than starting from scratch.

Highlights

Buy boring businesses instead of starting sexy ones
Laundromats, plumbing companies, car washes — these have real cash flows and the owners want to retire.
Financial freedom is about cash flow, not net worth
Net worth is theoretical. Cash flow is what lets you stop working.

Misc

Contrarian Thinking has 1M+ followers
Advocates buying businesses over building them
Former First Trust and Goldman Sachs